Spotify – AAPIHM

To commemorate Asian American and Pacific Islander Heritage Month, Spotify approached us with an important mandate: Let’s recognize and honor this incredibly diverse community; support them during trying times; and lift their voices.

Working closely with their in-house design team, we created a series of juicy, chromatic 3D icons that playfully recall different aspects of the rich AAPI cultural identity. These were used to ornament a series of spots and other collateral highlighting AAPI musicians, influencers and podcasters.