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Pedro Lavin (Studio)

Meta – Moments That Move Us

Role: Creative direction, Design
Client: Meta
Production: The Mill

Winning a ping-pong tournament, reuniting with family, an unforgettable concert or a life changing date: these are the moments that matter. With Facebook, sharing these moments with your loved ones and immortalizing them forever is a few taps away.

The goal with this spot was to show the power of Facebook’s unique UI in a visually exciting way; and highlight the important role the app plays in keeping relationships close and creating lasting connections with the people that matter most.

View winning pitch here.

Winning a ping-pong tournament, reuniting with family, an unforgettable concert or a life changing date: these are the moments that matter. With Facebook, sharing these moments with your loved ones and immortalizing them forever is a few taps away.

The goal with this spot was to show the power of Facebook’s unique UI in a visually exciting way; and highlight the important role the app plays in keeping relationships close and creating lasting connections with the people that matter most.

View winning pitch here.

Development

Production: The Mill

Creative Director and Art Director: Pedro Lavin

Executive Producer: Larissa Berringer, Lionel Juglair

Head of Design: Patrick Coleman

Design Producer: Lauren Yianilos

VFX Producer: Ghalia Chammat

VFX Supervisor: Vincent Venchiarutti, Julien Pinot

Editor: Al Benoit

Storyboards: Ben Chan

Design: Pedro Lavin, Kyle Fewell, Brian O’Donnell, Evan Bech, Yimeng Sun, Amy Staropoli

Traditional Animation: Mathias Lachal, Léo Schweitzer, Virginie Izoulet, Pierre-Jean Le Moël, Cloé Dijoux Serabian, Dorian Lee

Motion Graphics and Compositing: Julien Pinot, Hugo Guerrero, Maxime Cordier, Manon Baillet, Barnabé Cantin, Max Loriot

Music and SFX: Sanctus Audio