Instagram Teen Accounts

Our fluid, modular approach adapted to the spontaneity of the footage; and incorporated Instagram’s creative spirit, while staying welcoming and informative for parents. Immersive UI, graphics and live action worked together as a cohesive system, evolving Instagram’s visual identity and reinforcing the campaign’s educational focus.

The motion challenge was ensuring the animation remained engaging, creatively incorporated the footage + UGC and consistently drove the narrative forward in a way that brought Instagram’s safety features to life. To do this, we developed a motion language that is bold, snappy and youthful, echoing the app’s quirky, fast-paced energy while staying intentional, purposeful and focused on clearly explaining the features.