Fanta – Play It Better

How do you revamp the look of a beloved and nostalgic brand and make it appealing to today’s youth?

After a long period of lookdev, we cracked it. We developed a new style that inventively combined a 2½D character animation technique with collage-y, photoreal backgrounds; and moved the brand towards a more grown up, humorous vibe; with nods to adult animation. 

The collaboration turned out to be a fruitful one, and we created a large number of spots over the course of a year; working with multiple international teams across the Fanta brand.