Acuvue – Oasis
- Role
- Creative direction, Design
- Client
- Acuvue
- Production
- Psyop
We crafted this spot for Acuvue’s Oasis 1-Day Contacts.
We rendered the film using mainly geometric shapes, keeping the visual palette clean, crisp and sharp; with a scientific edge. With this elevated style, our goal was always to visually reference clarity.
Light soaked vistas, crisp parks, sunlight streaming through trees: these elements all gave subtle nods to the idea of crispness and sharpness, itself an allusion to the clarity that comes with wearing Acuvue contact lenses.
We crafted this spot for Acuvue’s Oasis 1-Day Contacts.
We rendered the film using mainly geometric shapes, keeping the visual palette clean, crisp and sharp; with a scientific edge. With this elevated style, our goal was always to visually reference clarity.
Light soaked vistas, crisp parks, sunlight streaming through trees: these elements all gave subtle nods to the idea of crispness and sharpness, itself an allusion to the clarity that comes with wearing Acuvue contact lenses.
Development
Uber - Brand Films
Annie's - The Story of Annie's